Saturday, September 12, 2009
Do You Really Want Your Music To Be Heard?
To understand why the "suits" just don't get it we need to take a look back at how the industry became so powerful. In the beginning the beef was between the sheet music industry and the new recording industry. As a result of records being mass produced the sheet music industry began to experience financial losses. This not only affected the sheet music companies, but the musicians themselves, who would receive royalties from the sales of the sheet music. You see, in the beginning record companies didn't pay royalties, just recording fees. Another industry also affected was the entertainment parlors that featured musicians. Eventually as a result of the recording industry the jukeboxes would begin to put a whole lot of musicians out of work. Believe it or not more musicians lost their jobs as a result of jukeboxes, than as a result of the Great Depression. As the industry grew and more money poured in a very powerful lobby was established. That power was felt when recording media such as reel-to-reel tape, cassettes, and even Beta and VHS recording media were first being introduced. As part of a deal to placate the recording industry the manufacturers of recording media, such as those mentioned above, would have to pay a tribute to recording industry performance rights groups such as ASCAP and BMI, since the industry "suits" claimed that the users of such media would be infringing on the rights of performance artists. Not only was this tribute imposed on the manufacturers of recording media, but on the manufacturers of recording devices, such as cassette recorders and video cassette recorders, as well. When the industry evolved to digital audio tape, and later the compact disc, the tribute became larger, and technological restrictions became even more stringent. One would think that the recording industry "suits" would have an idea of what was about to happen as we began to enter the digital age, but unfortunately they didn't have the slightest clue.
If the recording industry doesn't get it's act together soon theirs will be the same fate as that visited upon the sheet music industry, and entities such as Apple, Amazon, and Rhapsody will become the new industry. I'm sure a forward thinking rightbrainer like Jobs is already thinking of starting an i-Tunes record label. It's a no brainer, and something just about anybody can do nowadays. The only obstacle in getting your music heard these days is not radio play, but getting your music out there, and there is no better place to promote and sell it than on the web.